We're back with part two of the most common branding mistakes in multifamily! Did you miss part one? Don't worry—you can check it out here.Branding often gets treated as an afterthought—something to address when everything else is done. But here's the truth: neglecting branding from the start can cost you leads and create massive challenges when trying to rebuild your reputation later. A strong brand not only helps you stand out but also position ...

 Multifamily Website and Branding – Which Do You Need?For multifamily operators, the difference between a property that draws in residents versus one that gets passed over often comes down to branding and a website. Think of them as the foundation and structure of a building—both critical, interconnected, and serving unique roles. If you're unsure whether your property needs a new website, a complete branding overhaul, or both, this guide ha ...

Common branding mistakes are bound to happen—even in multifamily housing. But don't worry, we've got you covered! Let's dive into some of the most common branding blunders and, more importantly, how to steer clear of them. Stay tuned for part two coming soon!Mistake #1: Not Giving Branding Enough Time Branding isn't something you can rush. Skipping research or hurrying decisions can lead to a brand that falls flat.Take the time to research your c ...

2025 Branding & Design Trends for MultifamilyIt's the time of the year when we all start trying to predict what's gonna be hot for 2025 branding and design for multifamily. Okay, so not all of us. But definitely us at Zipcode Creative. Anyway. Read on to see what we think is in for next year in 2025 multifamily branding trends.Brand PositioningYou know we love a good multifamily brand. But how to get it in the right place at the right time wi ...

Every apartment community should have a brand identity. And we'd include affordable housing in that statement. However, making branding affordable for lower-income housing is more of a challenge. But: even with limited resources, branding can make an impact for affordable housing. Affordable housing communities have different marketing needs and budgets compared to their conventional housing counterparts. But even affordable housing communities s ...

We know that brand voice is tricky—how do you determine it, and how do you stay consistent? What is the right path to take? Take your own personal brand voice for starters. What everyone really needs is a worksheet. Hard-hitting (but fun) questions to guide a brand into its truest shape. Walk through the various bits and bobs with us—and note how it may shift based on the personal or professional side of things and see how your brand voice can co ...

A well-developed brand is only theory until it's seen and experienced in the wild. Brand implementation for multifamily is the key to success—to set your community apart and stand out against the comps. If your brand is fully developed—visual, verbal, experiential—and everything is laid out and planned, it doesn't matter at all unless and until it's carried out. Pay attention to how you implement your brand across every channel and touchpoint. Fo ...

Now: we've covered brand goals, types, and loyalty for corporate brands. It's time to figure out the when/why of the multifamily corporate branding and whether you need a full rebrand or if a refresh will help you achieve your goals.Corporate Rebrand vs. RefreshIs it time to get a better corporate brand? Or do you simply need a brand refresh?Go through the following sections to have a better handle on when to do it, why you should, and whether a ...

Corporate branding and community asset branding are similar…but not exactly the same in multifamily.Multifamily corporate branding differs in its goals, audience, and the way it's rolled out. But the strategy is much the same:Get employee buy-inKeep things consistent and clearMaintain the brand promise Let's review all the aspects of corporate branding.Goals of Corporate BrandingThe goal with branding is to help a business—a company—be successful ...

Being able to brand for differentiation can be used to your complete and full advantage—if you know how to wield it. For Zipcode Creative client, Paragon Ranch, it was vital to find a way to serve up differentiation to attract the right residents. It came in the somewhat-unlikely form of pickleball (the fastest growing sport in the U.S.) Paragon Ranch is a newly launched multifamily development just outside of Cincinnati, Ohio. It's attracting pr ...

Multifamily Property Brand ActivationA brand gets built, and fully developed to set a property apart. But what happens if it's never put to work, and activation happens too late? Brand activation is crucial to drive engagement and create a successful leasing machine in multifamily. If you don't allow space and opportunity for a brand to connect with its desired audience, the value prospects place on your brand won't be strong or stable.Instead: c ...

Brand awareness for multifamily is tough. How can you measure it, exactly? Sure, residents may mention your community or brand by name in reviews or social posts, but even then it becomes difficult to get accurate data. Insights from experts, like our friends at Widewail, can provide insight on the number of times a brand name is mentioned; however, it may skew toward the negative, when a person is more likely to leave a specific review. That doe ...

The most common resident persona in multifamily is the career-focused, non-homeowning young professionals. But don't forget about those who just launched those young professionals into the world: empty nesters. This group of renters are the second most targeted group for apartment living.Knowing the purchase habits, preferences and ideals of a specific demographic can help you understand and cater to empty nesters for your apartment community as ...

Come along for a little "day in the life" in which we brand an apartment community. First things first: A little caffeine. Then it's creative juices and collaboration to the max. Our client makes the first move with…a brand questionnaire.1. Brand QuestionnaireThe Brand Questionnaire is the best way of introducing the brand to us. You fill in the information, and it's one handy place to see everything you know about your community, location, and y ...

Apartment Branding for Faster Lease-UpsWe've probably all heard at some point "Build it and they will come." But that little phrase carries a lot of questions with it: What should I build? Who will come? And how quickly will they come? It's just a phrase—but we'd like to offer as an alternative: "Brand it, and they will come faster!" In the multifamily industry, apartment branding hasn't always been the priority. Apartment communities are built o ...