In our industry, the traditional methodology of developing and implementing a new idea or service seems to stifle creativity. At a typical property management group, the risk-profile is perceived to be very high. Further compounding the problem, traditional mediums are viewed as efficient "enough". 

I'm not recommending you spend hours a day tracking and measuring leads, but putting some simple processes in place will help you identify which leads are converting from which sources. Though the general goal is to drive the most leads possible, maybe it should be to drive the most qualified leads possible.

3) Reduce total time through the loop.

The general idea is the getting through the feedback loop as quickly as possible. The faster you are at identifying what renters want or how to interact with renters, the more branding and lead generations opportunities you will have.

I think a lean startup is about testing a variety of hypotheses, using feedback and data to identify consumers' needs, and being able to quickly change strategy and iterate again. This may be a bit of a stretch for property management groups and I know I am oversimplifying things, but I think some lessons can be learned and applied. What do you think?