Last month, we conducted a study of apartment community amenities to identify what amenities were driving excitement, activity, and most importantly, new leases.  (You can access the full report here)   Perhaps unsurprisingly, the community pool was cited most often as one of the three amenities that excited prospects the most, selected by 64% of property management professionals.  So the question becomes, if everybody thinks their pool is "wowing" prospects, is it really helping with the final decision to sign a lease?