Too often we are focused on ways to win a “lease” or worried about filling our personal wallets. We should be focused on creating massive joy for the renter through their hearts, minds, and emotions. Demonstrating the community value and benefits through forming attachments makes it difficult for a renter to say no to calling your community home.
Three Easy Ways to Secure a Lease through the Renter’s Hearts, Minds and Emotions:
The most powerful emotional needs question is: “What’s most important to you in or about your new apartment home?” To evoke positive feelings, tag on some language about the community that will trigger a more emotional response as the renter considers your question: What’s important to you in your new apartment home that you would absolutely love?
Remember, it’s not about what the staff feels is the best amenity or the trendiest at the community. The future resident will be the one using the community amenities, spending their time in the apartment, and most importantly spending 2/3rd of their paycheck on their monthly rent. It really is, All About the Renter!