Exciting times are upon us in the world of marketing and pop culture! With the highly anticipated Barbie movie gracing the screens this week, the marketing strategy (and budget) behind it has left us all in awe with its sheer brilliance. But what's truly captivating is how other companies are seizing the opportunity to ride the wave of the movie's success and create their own magic!

In my personal life, I've been delighted to witness numerous brands and events wholeheartedly embracing the Barbie movie fever. The creativity and enthusiasm flowing across different industries are truly remarkable. Let me share a few captivating examples that have caught my attention and then let's talk about how apartment communities in the multifamily industry can utilize the Barbie launch to expand on resident experience, reduce resident turnover, and elevate the sense of community.

BRANDS & BUSINESSES UTILIZING BARBIE CAMPAIGNS

My favorite cycling studio has taken things to the next level by hosting a Barbie-themed ride. Picture this: pink decorations, fun playlists, and an overall ambiance that celebrates the infectious Barbie spirit. It's a brilliant way for the studio to infuse energy and excitement, offering its members an unforgettable experience.

At a beloved local coffee shop, a delightful surprise awaits as they've introduced a limited-time Barbie menu, featuring adorable pink lattes and Barbie-inspired treats. The coffee shop has perfectly captured the essence of the Barbie movie, creating a sense of excitement and joy among its customers.

Nearby clothing shops around the St. Petersburg and Tampa Bay area are also stepping up their game. I've seen numerous locations creating a dedicated section of clothes inspired by Barbie's iconic style. It's awesome to see how fashion brands are tapping into Barbie's charm and incorporating it into their collections. The result is a win-win as they ride the movie's buzz while providing customers an opportunity to embrace their inner fashionista.

These are just a few instances showcasing how businesses are leveraging the Barbie movie's allure to connect with their audience in the most creative and memorable ways.

MULTIFAMILY BARBIE CAMPAIGN IDEAS

Now let's talk about how the Multifamily industry can leverage a campaign as big as this to bring their communities to life for potential and longtime residents.

Barbie-Themed Pool Parties: Hosting Barbie-themed pool parties for residents will not only create a sense of fun and excitement but also encourage social interaction among neighbors. Picture a pool area adorned with Barbie-themed decorations, colorful beach balls, and refreshing drinks, all while celebrating the Barbie spirit. These parties will become cherished memories, fostering a strong sense of community within the multifamily property.

Take a look at the Brava residential community in Houston, Texas. They took the highly-anticipated Barbie Movie release to host a "Brava Blowout" Malibu Barbie-inspired pool party. This property gained a ton of traction after the PaperCity Magazine Houston picked it up. (https://www.papercitymag.com/society/barbie-movie-mania-takes-over-houston-high-rise-brava/)

Barbie-Inspired Common Spaces: Taking inspiration from Barbie's vibrant and whimsical style, multifamily communities can transform their common spaces into inviting havens of joy for a short period of time. Consider incorporating bright colors, chic furniture, and playful decor elements to create a captivating environment that residents will love spending time in. Partner with local furniture stores and turn it into a social media competition to turn the Barbie dream into a resident reality.

Barbie Art and Craft Workshops: Organizing art and craft workshops inspired by Barbie's world can be a delightful way to engage residents, especially families with children. Activities like creating Barbie-themed artwork, designing dream houses, or even crafting Barbie accessories will spark creativity and add a touch of magic to the community. This is a simple, yet easy way to hop onboard with the Barbie theme.

Barbie Welcome Kits: Give new residents an exclusively warm welcome with personalized Barbie-style welcome kits. These kits can include goodies, stationery, and small surprises, all inspired by Barbie's adventures. This thoughtful gesture will make residents feel cherished and appreciated, fostering a positive and lasting impression. By turning this into a 'limited-edition' welcome kit, potential residents are encouraged to sign a lease TODAY.

Barbie Digital Marketing Campaign: Let's utilize this pop-culture moment to grab attention, show how involved with trends the community is, and get people to say "I wish I lived there." Following up with potential residents/leads has always been a challenge, so it's time to create digital creative that corresponds with the Barbie movie theme. 

FINAL THOUGHTS

By infusing the multifamily experience with Barbie's magic, communities can create a one-of-a-kind environment that resonates deeply with residents and sets them apart from the competition. Let's embrace innovative ideas and creative possibilities to foster a thriving community that residents will be proud to call home. 

Share your thoughts on these Multifamily marketing Barbie concepts, and think of how these campaigns could be utilized for other upcoming pop-culture, sports, and upcoming events. I'm excited to hear your thoughts.