Exciting times are upon us in the world of marketing and pop culture! With the highly anticipated Barbie movie gracing the screens this week, the marketing strategy (and budget) behind it has left us all in awe with its sheer brilliance. But what's truly captivating is how other companies are seizing the opportunity to ride the wave of the movie's success and create their own magic!In my personal life, I've been delighted to witness numerous bran ...