In the sage words of Zig Ziglar, “For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough.”

Leasing Agents have a huge responsibility to always be ON. As you greet your prospects when they arrive to your leasing office, think of yourself as being on stage.  Just as your favorite musician walks onto the concert stage, you need to be ON every time your audience is watching you. Yes, your prospects are your audience. Your attitude, energy, and enthusiasm will absolutely directly affect your closing ratios.  So eyes bright, smiles on, stand tall, you’ve got this!

It is so very important that you have enough enthusiasm to transfer a good amount into the mind of your prospects. What this means is that the most effective sales people know their community, they believe in their community, and love their community. They really believe that their property has the very best benefits for their prospects. If you don't believe in and love your community or, if you wouldn't let your best friend, a family member, or even your own self live there, then you're probably leasing at the wrong community. Without this deep belief in the greatness of your property, you will never be able to reach the level of enthusiasm that must be transferred from you to your prospects to make them want to lease. I don’t mean the jumping around speaking in exclamation points type of enthusiasm. That can be overwhelming and scary. I am talking about the type of enthusiasm where you seem to have an excitement about you, but it isn't in how fast you talk or how quickly you move. It’s contained within.

So, my challenge to you is this; take a moment right now, put on your best, most enthusiastic face, start moving like you were the most enthusiastic person in the world, and greet your next prospect more enthusiastically than you’ve ever done before.Genuine enthusiasm about your company, your community, your features and benefits, and most importantly, delivering exceptional customer service, is absolutely essential if you want to differentiate yourself from your competitors and increase your closing ratios.