Multifamily real estate is more competitive than ever.

In 2024, the industry stabilized as elevated resident experiences, a focus on community, and eco-friendly practices shaped the multifamily landscape. In the new year, property operators will need to continue leveraging innovations in technology and sustainability, and incorporate premium amenities into the living experience in order to stay ahead.

Here's what trends we're expecting to see more of in 2025.

In 2024, upgrading the resident living experience was a catalyst for growth for many multifamily properties, and in 2025, success will favor operators who evolve with residents' shifting expectations. Today's renters seek more than just a place to live—they value a seamless blend of convenience, comfort, and community.

Adopting a hospitality-driven approach, multifamily properties are incorporating concierge services, on-demand maintenance, and curated amenities like fitness centers, co-working spaces, and wellness programs. These features foster balance and well-being, catering to physical, emotional, and social needs. Properties that prioritize holistic living will not only attract residents but also build long-term loyalty and value.

Technology is becoming more and more integrated in our homes – and residents want to see that reflected in their living experiences. Properties are also discovering the benefits of incorporating systems for predictive maintenance and personalized resident experiences.

Properties are investing more in smart home technologies that boost resident convenience and allow for energy savings, such as keyless entry, smart thermostats, and app-controlled lighting. Properties equipped with these features stand out, particularly with remote or hybrid workers.

In the last few years, eco-conscious renters have heavily influenced multifamily operators to focus on sustainable practices on property – this will only continue in 2025.

A recent study from the Property Research Trust found that properties that implement strong ESG practices are likely to be rewarded with high satisfaction rates and low vacancy rates.

Buildings with green certifications, such as LEED, are especially appealing to renters seeking sustainable living. By implementing ESG practices—such as comprehensive waste reduction programs, energy-efficient building designs, and eco-friendly landscaping—properties can enhance their value while meeting tenant expectations.

Other modern amenities like electric vehicle charging stations further attract tech-savvy, eco-conscious renters and help multifamily communities stand out in an increasingly competitive market.

In the last decade, thousands of multifamily properties, municipalities, and HOAs have discovered that DNA biotechnology is the most effective way to manage pet populations.

In 2025, expect services like PooPrints to become even more common.

As the first and largest commercial DNA Waste Management Program, PooPrints enables properties to eliminate pet waste, track pet populations, increase resident satisfaction and improve the bottom line. Its genetic database of dogs enables properties to identify unscooped pet waste on property and act accordingly.

As the industry becomes increasingly more competitive, it's more important than ever for multifamily operators to invest in amenities and services that align with residents' expectations, values, and lifestyles. Investing in technology, sustainability, and the overall living experience will be key to winning in the new year.