We all know how quickly social media changes, but our love of easily digestible short-form video content isn't waining. With its large number active Instagram users, Instagram Reels has become an increasingly valuable tool for multifamily communities to reach and engage with renters.

Not only are Reels proven to increase Instagram engagement, they're also a great way to showcase available units, popular amenities, neighborhood attractions, resident experiences, etc., making it easier than ever to show prospects what your community has to offer!

But here's the thing, creating videos on the spot can be incredibly time-consuming. That's where design platforms like Canva come in. Utilizing a platform like this allows you to create bulk content when it's most convenient. And you don't always have to start from scratch, either! Canva offers a variety of customizable templates, so you can simply drag and drop the elements you need.

So if you want to boost engagement and collect more leads, here's how to create Instagram Reels in Canva:

How to make Instagram Reels in Canva 

1. Choose a template you like

Check out the Instagram Reels templates in Canva and pick a template you'd like to use, or select the "Create a blank Instagram Reel" option.  

2. Customize your video

You can upload your own photos and videos, add a text overlay, and drag and drop elements (like icons) from Canva's collection. You'll also want to add your logo and update other design elements.

3. Upload to Instagram

When your video is done, it's time to upload it to Instagram. You can download the video file and upload it directly to Instagram or use a social media management tool to schedule your post.

Some multifamily social media management solutions now offer Instagram Reels as an option to upload and post to the site outside of Instagram. Using a third-party scheduler or social media calendar is much more convenient for content planning because you can plan ahead and schedule multiple posts rather than publishing individual posts on the spot.

Social media can be overwhelming, but with these steps, you'll be an Instagram Reels pro in no time! If your community already posts Reels, what has your experience been like?