Influencer marketing can be a tricky concept, and I love how Kate Good, Principal of Multifamily Development and Operations at Hunington Residential, views the opportunity with her properties, as she shared in an interview with Multi-Housing News.

We previously heard Katie Trevino at Avenue5 also talk about her experience with Influencer Marketing, so it will be interesting to hear more stories about how property management companies are leveraging this potentially powerful marketing option.

Also, in 2023 we produced a study on industry trends in apartment marketing that showed only 21% of industry marketers were leveraging influencers, so it will be interesting to see how that trend is shifting in 2024!