I recently read a great article on Apple's branding model in Entrepreneur Magazine.  It inspired me, as Steve Jobs always seems to do.  The article spoke about things that we always hear, how Jobs played by his own rules, pushed the envelope, created his own reality.  That stuck with me. 

In our space we often find ourselves dealing with past problems, bad reviews, upset residents and obstacle & objections over and over.  Instead of shifting through all of this noise, cancel it....  Recreate a new reality.  At any time, you can change the rules and reset the stage.  Your property is a wonderful canvas for you to inspire, create and prosper.  Spring is here and this is a wonderful time for reinvention.  Come to the table, with team-in-tow, and lay everything out there, and decide on the property's new reality. 

There are a few things to think about for a new beginning like this.  What do you want to accomplish?  What is truly important to you in your life, in your teams' lives?  What is really important in the overall big picture?  Just start to write down the things that your talented team members brainstorm is the best starting point.  Someone is an exceptional event planner (throws awesome parties in their personal life), someone's mom is battling cancer and would love support for the charity they sponsor, someone loves photography, animals, blogging, etc.  Here is your framework for the new reality you are going to build.

Rewrite the pages of the story your property is going to tell.  Make this spring and coming year a new reality for residents.  A place that outlines your vision and how you want your residents to feel about the property, your team, their lives.  Perception is reality, as we often hear, and we have the power to create our own, or different, reality.