As a broker in the commercial real estate (CRE) industry, you may have questioned whether public speaking is really necessary for your job. Yes, in a nutshell, and it's a skill that can greatly influence your success. I shunned public speaking for years. I would turn off chances to speak and give the platform to someone else. However, after I made the decision to say "yes," I found that the advantages greatly exceeded the initial difficulty.

I made mistakes in the beginning, sometimes because I was nervous and other times because I wasn't ready. Nevertheless, I gained two essential insights from those mistakes: first, audiences are sometimes considerably less judgmental of us than we are of ourselves, and second, even subpar presentations can result in worthwhile chances and relationships. In actuality, several of my business contacts have come from folks who attended meetings that I felt went badly. Since then, public speaking has grown to be essential to my career development.

The Significance of Public Speaking

Speaking in public gives you the opportunity to demonstrate your knowledge and gain clout in the cutthroat CRE sector. You may differentiate yourself from rivals, draw in excellent leads, and establish yourself as a thought leader with just one presentation.

Consider a broker giving a presentation at a local chamber of commerce function. In addition to showcasing their expertise, they gain guests' trust by offering information on industry trends and investment prospects. After a brief presentation, some people might approach with questions or business inquiries, potentially converting it into deals.

Speaking engagements enhance your brand as well. You gain greater credibility as an authority in your field the more times you appear on stage. Your reputation can be strengthened over time and you can remain in the forefront of clients' and partners' minds thanks to this visibility.

The Business Benefits

Results from public speaking are measurable. In addition to developing skills, it generates leads, builds brands, and facilitates networking.

Consider giving a speech at a regional conference on CRE. Participants then come up to talk about their needs or ask questions. A new client, a partnership, or a referral could result from each of those discussions. Local activities, no matter how tiny, can make a tremendous difference.

Speaking engagements on a regular basis also enhance your personal brand. Your name eventually comes to represent knowledge in your field. Your influence will grow even more if clients and coworkers ask for your guidance or refer you to others.

Building Your Speaking Skills

It takes practice and the appropriate strategy to become a proficient speaker:

• Practice Frequently: To improve your delivery and build confidence in a positive environment, join organizations like Toastmasters.
• Connect Through Stories: Your message becomes more relatable when you use personal tales or real-world experiences. For example, describe how you assisted a client in obtaining funding for a significant project or navigating a challenging lease negotiation.
• Accept the Mic: In larger settings, always utilize a microphone. It guarantees that your message is understood, enhancing your professionalism.
• Customize Your Content: Recognize your audience and concentrate on their priorities. Small business owners may require advice on lease arrangements, while investors seek market information.
• Think Creatively: To enhance their stage appearance, several pros enroll in stand-up comedy courses. Even though it might not be for everyone, it demonstrates the importance of pushing yourself outside your comfort zone.

Overcoming the Fear

Fear of public speaking is natural, but it's conquerable with preparation and mindset shifts.

Start small. Present at local networking groups or host small workshops. These settings are less intimidating and help build confidence. Preparation is key—research your topic, practice your delivery, and outline key points.

When nerves hit, remember that adrenaline is your body preparing to perform. Use that energy to fuel your enthusiasm. Strategic pauses can also help emphasize points and keep the audience engaged.

Most importantly, focus on your audience. Shift your attention from your fears to providing value for those listening. Your goal is to inform, inspire, or solve a problem—not to be perfect.

Take the Stage

Public speaking is a talent that can help you advance in the commercial real estate industry. It's your chance to network, get inspired, and expand your company.

So, take advantage of the next chance to speak. Seize the opportunity to become an authority in the field and impart your expertise. Like most individuals, you may make mistakes at first, but your confidence and abilities will improve over time. Speaking in front of an audience can help you stand out, develop your brand, and get opportunities you never would have thought possible.

You'll be astounded by the impact if you take the stage and speak up.