I'm Not Just Leasing Apartments Anymore, I'm Building Relationships

Since the 1980s, I've been dedicated to the multifamily industry. I've helped hundreds, if not thousands, of prospects find new homes. And it all happened when I stopped 'just' leasing apartments. 

It all begins with forming a partnership with prospective residents, ensuring they realize that I genuinely care. Prospects don't give a hoot about my experience, bullet-pointed features on the property's website, sparkling pools and fitness centers, unless they know I care.

I don't just lease apartments; I create relationships with prospects. I don't riddle them with questions or complete the guest card in a rapid fire round of Q & A. It's like a first date. Let's talk and get to know each other. As the tour progresses, I don't transform into an airline attendant pointing out, "Here's this, here's that. Oh look, a closet."

My approach is to present solutions tailored to their needs. To get to know then well enough to focus on the benefits that matter most to them. By highlighting the features and value of the apartment and community, I aim to demonstrate its worth specifically for them. Sounds pretty cool, doesn't it? 

The time with prospects is dedicated to getting to know them and making a genuine connection. Whether we discuss shoes, sports, or how their furniture will look in their new apartment, (and we will most certainly do that!) it's about building a rapport. Then I can then showcase how the apartment, community, and neighborhood will perfectly fit their life and lifestyle.

In the fast-paced world of multifamily leasing, it's crucial to remember that we're helping people find their new home. Their new home is where they'll create memories and experience milestone events. It's where they'll tell stories that start off with "Remember when we lived at XXX Apartments?"

If we're lucky, they'll remember the person who helped them choose that apartment as their new home. So, stop 'just' leasing apartments and start building relationships. It will turn into A LOT of leased apartments.