I'm Not Just Leasing Apartments Anymore, I'm Building RelationshipsSince the 1980s, I've been dedicated to the multifamily industry, achieving a successful track record in improving occupancy numbers - fast. I've overseen and been involved in numerous lease-ups that have exceeded management and owner goals. I've helped hundreds, if not thousands, of prospects find new homes. And it all happened when I stopped just leasing apartment ...

 Hello, I'm your new hire. Now What? What is the first impression your new employees are getting? We're taught in property management that first impressions matter. ALOT. Why?? Because they do. In apartment leasing, we get 3 seconds to make a positive first impression. We stand, smile, shake hands, often in million dollar clubhouses that are set up and staged to impress. Because first impressions are that important.In these times o ...

Halloween is the perfect day to talk about resurrecting dead leads! Prospective renters inquire every day. We meet, greet, tour, and follow up once (or if you're really good, twice) then they're marked as "Dead".  When prospects lease elsewhere, again, "Dead" leads. Zombies. Prospects looking to rent 5 or 6 months out. They're not quite dead, but certainly on life support. What happens with that lead?Most of the ...

I'll admit, when I first heard the expression, 'turning around a property', I immediately envisioned Dorothy's house spinning in the wild Kansas winds in The Wizard of Oz. I quickly learned that although not completely accurate, I wasn't too far off! We hear this expression often in property management, usually from ownership and or upper management and typically on more challenging properties. But what does it really mean to turn a pro ...

The BS is coming! Budget Season!! It's July and budget season is right around the corner, if not knocking on the door. When management teams get to the grind of outlining costs, expenses, projects and projections for the upcoming year, are you including your onsite teams?  Both in the planning and investing in them?  Most industries include all of the key players when making goals, setting expectations, creating plans. Bu ...

 Leasing Training. Building Skills that Last.Leasing Training. The magical myth that a leasing agent can attend a 3 hour class or spend a day at a seminar and come back to the property and be a leasing rock star for life, just isn't true. There. I said it.Being a trainer myself, I wish it were true! I wish that everyone I had the pleasure of spending a day or a few hours with, practiced all the fant ...

Are You Dating Your Residents?If you're not, may you should be! No, not you and the cute resident in 202A, out for dinner and a movie. The dating as in - continued involvement with an intentional relationship strategy. Websters definition of dating states: The relation connecting or binding participants in a relationship. Often in multifamily, extensive plans are prepared to acquire new prospects, new residents. Budgets are made, expenses outline ...

Hiring challenges? Here's some top tips to help make your hiring process easier.Wages, location & commute are often the top 3 items on a candidates list. Offering this information upfront, in the initial job posting, can save you time and streamline the candidates applying. Post salary and wages. Candidates need to know this to move forward and apply or to keep searching for employment that meets their needs. Wages are why most people g ...