I recently wrote about the virality of DollarShaveClub.com and why “social discovery” is now a serious way we need to look at our marketing and stories.  Are they sharable?  That was the question I posed.  Well, in the the case of DollarShaveClub.com it was over shared.  Nice problem to have.

I can’t wait to see how they pull out of the onslaught of orders and overnight success they have achieved from their viral video and great business model.  I was quick to sign up and after waiting nearly a week for my order to arrive I received this email yesterday.  I think it’s a great message and I love how they’ve set the tone again with a bit of humor.  I’m willing to wait a bit.  Enjoy.