February’s units Magazine did a nice article on the topic of deleted Facebook Pages and I wanted to expand on the discussion here.

This is link to the original units Article: http://www.nxtbook.com/nxtbooks/naa/201002/#/36 (I love this new electronic version).

 The article discusses the fact that businesses, including apartment communities, should create Facebook Pages rather than Profiles to keep in line with Facebook's Terms of Service and protect against Facebook deleting the profile.  We also know of apartment communities that lost their Facebook (Fan) Pages because the Facebook Page was associated with an employee’s personal profile and when the employee left the company, they deleted the page.

 Facebook currently does not allow you to move a Facebook page to another profile so once it is attached to a personal profile, it is there for good. 

 We advise our clients to create a Facebook Page for their business that is not attached to any profile. Facebook does not make that easy. When you set up your page they try to make a personal profile go with it, but it is better to avoid doing so. 

 So before you expand your efforts building your fan base to your Facebook Page, you might want to confirm that you’ve created a page that has a good chance of standing the test of time.