So Zillow finally took Postlets for that long-overdue stroll behind the barn.
Not that Postlets didn't have it coming. The last round of changes gut nearly all of its interesting features, including the listing feed URL and multi-page listing portfolios. But, hey, a little ceremony and heads-up would've been nice.
Is there anywhere to send flowers? Make a donation? And what about the tens of thousands of lost, bereaved Postlets' users?
Before you do anything else, get your Postlets gallery link up and running again. Zillow should have emailed you this notice: "Important News: Postlets Is Now Zillow Rental Manager". Find it. Follow the link and create a new password. Your old Postlets gallery link goes to one of various Zillow dead-end pages until you do this.
Now here's the rest of what we have pieced together.
These statements are is based on our analysis of the situation thus far. Please be mindful that everything above is nothing more than conjecture based on the information we have at hand.
We all need to keep in mind that Postlets was a free service. Zillow is within its rights to do what it deems necessary for its business. And I must confess some bias. In all of our interactions with them, Zillow has never been anything but gracious to ShowMojo. I'm sure these changes make complete sense for Zillow and their long-term vision.
Postlets is dead. Long live Zillow Rental Manager.