So, your company is diving into the world of community management, or maybe you've recently acquired a building and now bear the responsibility of its management. Trust me; it's a whirlwind of tasks and stress. But here's the deal: those apartments are more than just spaces; they're brands too.

And speaking of brands, you've got to figure out how to make the transition during the takeover or acquisition as smooth as butter. Once you've got boots on the ground, all the shiny new branding and marketing materials should be good to go.

Rebranding apartments is like hitting the reset button, especially if you're doing a takeover. It's time to leave the old brand behind and start fresh, especially if you want to boost the place's reputation.

Imagine this: you just got the news that you're managing a new asset. You've got a tight schedule to whip this community into shape, and if you want it to be a hit, you need top-notch branded marketing materials. Time's not on your side, and we get that. If you're buying the building, you might have as little as 30 days to work your magic.

You need help, my friend. What if there were a handy list of things to think about and a checklist of essentials for Takeover or Acquisition Branding? Well, keep reading.

When you're tackling a takeover or acquisition rebrand, it's all about the nitty-gritty details and keeping things well-organized. Your hard work now will pay off later.

Create a checklist that covers everything, especially what you need for the rebrand. We've got a list of essentials for you, and it's right below!

If renovations are in the picture, how do they align with the brand? Does it still fit? Maybe a logo refresh is all you need if the renovations are minor. Your interior designer will be your partner in crime here, and let me tell you, interior design and branding make a fantastic duo.

If you're changing the community's name, think about how it will affect your interior design and how it fits into your brand identity, both visually and verbally. Also, be prepared to add a few extra tasks and budget considerations to your to-do list.

This one's a biggie. Ensure your branding is suitable for your property class. Don't pretend your C-Class property is an A-Class luxury property if it isn't. Keep it real and authentic in your branding.

Now that you've got your to-do list and know what you need for the property's rebrand, it's time to crunch some numbers. Check out a multifamily marketing budget for some handy guidance. Easy peasy!

There you go, my friend! All spiced up with your preferred words and tone. 😄

If you just need a checklist for the apartment takeover rebrand around the corner, we get it.

• NAMING
  • Pick a Strong Apartment Name—(or keep the old one if it's working)
    
    
• LOGO / BRANDING
  • Logo Modernization/Refresh (if you're not renaming)
  • Custom Logo Design (especially if you're a Class A)
  • Brand Visuals
  • Brand Voice
    
    
• FLOOR PLANS / SITE MAP
  • Gather all digital files from the previous company including photography, floor plans, and site maps.
  • None? Create site maps from scratch.
  • Take it up a notch. Go from black & white to color, or from 2D to 3D floorplans!
    
    
• MARKETING COLLATERAL
• • Decide if you want printed handouts or digital (or both?)
  • Ensure you have:
  • Brochure
  • Floor Plan Sheets
  • Rack Cards
  • Stationery
  • Business Cards
  • Folder (to hold it all)
• TEMPORARY SIGNAGE
  
• Announce a change in management, your new branding and a bump in curb appeal, use:
  
• Building Banners
• Bootleg / Bandit / Yard Signs
• Flags
• • Consider directional signage—all of the above can help.
    
    
• WEBSITE
  • Choose a Layout/Style:
    • Template – through your PMS or an industry provider 
  • Copywriting – For a rebrand, make sure your brand voice comes shining through with custom copywriting from a pro
    
    
• EXTRA CREDIT
  • Stickers - turn up the fun and slap your brand on anything you can!
  • Review/Referral Cards - This shows how much you care.
  • Direct Mailer Campaign - Get leads from your comps.