Stop Scaring Your Prospects

Spooky season has arrived! While many of us love the fun Halloween and fall vibes, it's essential that apartment hunting remain one of those sacred things that do not become spooky. So how can we make it easier on them? Here are a few things you can do to make apartment hunting easier. Plus, when you make it easy for renters, you also make it easier on your team. It's a double win!

Don't make them go on a witch hunt for answers.

Renters want information wherever and whenever they are looking for it. That's why it's so crucial that, as marketers, we make it easy on them. They shouldn't have to go on a hunt to find the information they're looking for. Utilizing different tools can often remedy this issue. 

Neighborhood insights (For the best trick or treating info, duh)

Okay, maybe don't add anything about trick-or-treating spots because they will eventually go out of season (unless you live in Halloweentown, then go for it!). Renters want to know about the surrounding neighborhood. Be sure to share information such as surrounding shops, restaurants, schools, etc. Another thing that is also helpful is referral info. If one of your properties doesn't have availability, but another one does, you should be referring to that community. Or, if someone wants to move to an affordable community but they don't qualify, you can refer them to a sister community that might be a good fit for them.

Don't ghost your prospects.

It's important that each prospective resident feels seen and heard. However, teams can often be inundated with leads, making it difficult to follow up with each person. Lead nurturing tools can help by following up with prospects and taking their interest temperature. Once that lead has been followed up, they should be put into different categories: hot, warm, and cold. Having these sorted allows the team to focus on the leads most likely to convert, which results in more leases.

Hunting for apartments shouldn't be scary. Moving is already stressful; finding a new space shouldn't add to that. Features like chat technology, neighborhood info, and lead nurturing can help consolidate things for the end user. These tools make it easier to help potential renters while also making it easier on your teams. It saves them time and allows them to focus on what matters most — connecting with others. Plus, they'll have more time to decorate for Halloween, which is what most of us really want anyways. Happy spooky season and happy leasing!