Onboarding new residents is a pivotal part of property management, setting the tone for their experience and establishing a foundation for positive long-term relationships. Traditional methods like emails, printed materials, and phone calls can sometimes lead to missed details or delayed responses, creating friction points that affect a resident's first impression. Text messaging offers a modern solution that addresses these challenges with immed ...

As a multifamily marketer, you're a master of many trades. But when it comes to ad spend, it can feel like a juggling act. You're always on the chase for the best bang for your buck, aiming to fill vacancies and attract the right folks to your properties. Here are some proven tips to help you get the most out of your ad spend and make your marketing journey a breeze.  1. Target the Right Audience To effectively reach your ideal renters, it's ...

Introducing a new process to your team can be daunting, so we've put in extensive effort to ensure that our onboarding process stands out. When integrating a new automation solution into your team, there are three key factors to prioritize. Understand the Needs and Challenges In the multifamily industry, the integration of tech solutions aims to address a multitude of specific needs and challenges faced by both property managers and tenants alike ...

While the multifamily sector has demonstrated stability and reliability, there is an opportunity for us to explore and embrace innovative solutions that could enhance our operations and resident experiences. By adopting forward-thinking technologies and strategies, we can position ourselves at the forefront of innovation within the multifamily industry. As automation reshapes traditional workflows across industries, it's crucial for multifamily p ...

With so many services now classifying themselves as AI, it's hard to tell whether or not they're actually based in tech or just using a catchy buzzword to distract us from the wizards behind the curtain.  Natural Language Processing & AI Simply put, NLP is the layer that communicates between computers and humans interacting. Where AI comes in is through the process of machine learning. This process organizes the information collected fro ...

In the fast-paced world of multifamily housing, staying ahead requires innovation and a strategic approach to technology integration. As we navigate through an era of automation, property managers increasingly turn to advanced solutions to streamline operations and enhance the overall resident experience. That's where ChatGPT comes in: it is a champion of quick issue resolution, enhancing customer support, availability 24/7, efficient task automa ...

As we embark on a new year, property managers in the multi-family housing industry are presented with a fresh opportunity to enhance on-site productivity and streamline operations. Now more than ever, starting the year strong is crucial in setting up a new season of prosperity and success. Here is a peek into our valuable insights and practical tips to help property managers start the year with increased efficiency and productivity.  Streaml ...

There's no doubt that automation is at the next level these days, especially in the multifamily industry. With the technologies emerging, there is no shortage of options. However, there is a right way and a wrong way to automate your daily functions. Certain aspects can be automated, and others where the user experience may fall short. Automation can shave your team's hundreds of hours when done right. Here are some of the worst practices so that ...

Leasing up a new community can be a lot of fun and also a lot of work. Sometimes, it can be a bit overwhelming. Check out these four easy ways to engage traffic before you have a property website. This way, you can engage with your prospective renters before you even have a building and get your property in a great position to fill up.   Build Your Social Presence First things first, you'll want to get the word out about your proper ...

Deceiving or camouflaging your chatbot as a human can harm your lead conversion rates and have a negative impact on resident retention. In today's environment, renters are increasingly vigilant about discerning when engaging with automated systems. While some might assume prospective customers despise interacting with bots, the reality is quite the opposite. Surprisingly, 74% of renters prefer chatting with a bot over a live human. However, there ...

Stop Scaring Your Prospects Spooky season has arrived! While many of us love the fun Halloween and fall vibes, it's essential that apartment hunting remain one of those sacred things that do not become spooky. So how can we make it easier on them? Here are a few things you can do to make apartment hunting easier. Plus, when you make it easy for renters, you also make it easier on your team. It's a double win! Don't make them go on a witch hunt fo ...

For professionals in the multifamily industry, Optech presents a remarkable opportunity to stay informed, forge meaningful connections, and unearth cutting-edge tools. Yet, as seasoned conference attendees, there is potential for chaos in these bustling settings. Make the most of your time at Optech 2023 with these tips.  1. Plan Your Conference Agenda in Advance Before you even set foot in the conference center, it's essential to ...

Being graced with the responsibility of leadership can simultaneously be exciting and intimidating. You may be confronted with difficult scenarios where many people may be turning to you for answers or depending on you to know how to handle tough situations. You have to communicate with staff and residents, integrate your tech staff, ensure tenants are satisfied, comply with state and company regulations, ensure the community is safe, and that's ...

Automation can be used in various ways, especially in the multifamily housing industry. It can enhance the resident experience, increase operational efficiency, and streamline processes. Critical areas for automation in multifamily can include leasing processes, resident services, and communication/engagement. Implementing the right kinds of automation can be the difference between 1 and 100 hours of extra work in a month. Investing in automatio ...