In working with thousands of multifamily professionals, I can tell you that many incredibly good associates are just done.

They're feeling buried, stressed and overwhelmed with:

• The amount of tasks they have to do
  
• The amount of "prop tech" they have to manage (that was supposed to make their life easier, but isn't)
  
• The amount of leads they need to sift through (many of whom aren't even good leads)
  
• The demands of today's customer (who is even more entitled and unsatisfiable than previous generations of customers)
  
• All they need to do onsite,  with fewer resources being given to them to do it 

Quite frankly, a lot of people feel like no matter how hard they work, there is always more to do, less time to do it with, and the weight of it all just keeps piling on and on and on and on. 

Friends, many of your people RIGHT NOW are silently struggling with feeling overworked, overwhelmed, trying to juggle an endless list of responsibilities, meet constant deadlines, and just trying to keep up with all that is required.

No wonder so many people are leaving the industry at higher levels than in other industries!

I was working with an onsite team and they let me know they had over 200 leads in their CRM that needed to be followed up with.

Mind you, this was a great team. Very conscientious. Very committed to being their best.

They knew they needed to get to those leads…

But with high traffic volume, move-ins, move-outs, resident demands, administrative demands, reporting requirements, owner's visits, property audits, home office requests and everything else, they struggled with how to do all they needed to do, at the standard they needed to do it in, in the time they had to do it in. 

This isn't an isolated incident. 

And this isn't sustainable.

I know we won't solve all of the problems in one post, but here are some ideas I think you should consider:

• Tame the Tech (Sometimes more isn't better, sometimes it's just more.)
• Reduce the Reports  (Sometimes more isn't better, sometimes it's just more.) 

• Minimize The Meetings (Sometimes more isn't better, sometimes it's just more. (See the pattern?)
• Treat Your Humans Like Humans On a scale of 1-10 how would your people rate you (your team, region, company) on how they feel they're treated? What would you need to do to increase the score?

The bad news is so much of how we do business today is not sustainable for the health and well-being of people and of companies.

The good news it doesn't have to be that way.

It just takes leaders who have the courage, compassion and conviction to take action and do something different.