Property Management can be a challenging endeavor and oftentimes an expensive one. And with all the tools and services out there claiming to optimize your business, it’s hard to know where to invest your hard-earned dollars. Allow us to help simplify.

Bottom line, you are looking to fill vacancies. In order to do that, you must market your property. To put this plainly, it’s a two-part process. First, you must create eye-catching property listings. If you need help with that, check out our article on how to create the perfect listing. Second, you must get that listing in front of as many eyes as possible. The former can be simple; however, the latter is where many great listings go to die.

With new websites and real estate aggregators popping up almost daily, it can be impossible to keep up with adding and updating them all manually. This is where you should spend your money. Listing syndication software can do all the legwork for you, ensuring that you’re reaching the maximum audience at any given time. Read on to find out what you’re really investing in when you buy listing syndication software.

Market Exposure

The ultimate goal when posting online is to reach as many potential tenants as possible. The more sites your information is available on, the better the odds of it crossing the screen of a curious renter. Real estate listing syndication software makes it possible for your post to be everywhere, always. And when some of the biggest sites can get up to millions of users each month, that’s the type of exposure no one can afford to miss.

Time and Money

When it comes to how your time is divided, would you say that you have an extra 2-3 hours each day to contribute to post properties and update your existing listings across various websites? Didn’t think so.

With as many wonderful options as renters have for browsing available properties online, it would be nearly impossible for one human to reasonably keep up. And to pay someone to manage this would be counterintuitive, as the listing syndication software could do it for a fraction of that cost, but better.

Back-End Management

Posting and updating isn’t the only thing that will cause you headache if you do decide to go the manual route. Everyday activity and communication will take an inordinate amount of time if you have to check each property portal you’re listed on, one by one. However, this daily maintenance isn’t something you can afford to skip. With renters often entertaining the idea of multiple places at once, even one day that goes by without a reply from you could push them further in a different direction.

Listing syndication software, however, provides you with a consolidated feed of information flowing from all sites at once. In real-time, you can understand all of your listing activity at a glance. When they say time is money, this is what they’re talking about.

Brand Awareness

As a landlord looking to grow your business, it’s important to make a name for yourself in the world of real estate. And what better place for that name to be seen over and over again than on the exact sites your tenants are searching? When it comes to marketing, recognition is everything. The more tenants see your name or business pop up, the more brand awareness you will gain and thus the more credible your business will become in the mind of the consumer.

When it comes to making decisions about how to put money back into your business, it really is a no-brainer. When you purchase listing syndication software you’re not just buying a tool. You’re investing in your time and your sanity. And who said money can’t buy you happiness?