Remember last year's budget? It's history now.

But hey, the lessons from your 2023 spending journey? They should be guiding stars as you gear up for your 2024 multifamily marketing spending spree.

It's that time again—new year, new budget! Can you smell the fresh start?

First things first, pat yourself on the back for surviving yet another budget review season. It's approved—so what's next? Got the plan?

Start by peeping at your goals.

What's your game plan for sprucing up your apartment brands?

Let's toss in a few easy-peasy ideas:

1) Amp up multifamily branding.

2) Amp it up even more!

Essentially—level up both quality and quantity. They're not enemies, you know. And now you've got the cash to splash in 2024!

How to Splurge Your 2024 Multifamily Marketing Budget

Think big, think better. Your brand needs to step up and catch up with the competition this year (especially with tech always evolving). Lease rates won't grow unless you tackle those outdated logos and inconsistent brand vibes. Maybe you've done some branding—great! But why not keep polishing and expanding?

BOOST YOUR BRANDING GAME

Tip #1 for your apartment brand: Make it relatable, imaginative, and oh-so-innovative.

Tip #2? Get the pros on board. Especially those who breathe multifamily. They've got the know-how for any size of multifamily project.

MORE BRAND ACTION

Your logo isn't the be-all and end-all!

Relying only on your logo won't cut it. It won't grab attention, spike engagement, or magically fill up your units. Think broader.

Go for brand identity.

Inject some brand messaging.

Craft brand-cohesive copy.

Wondering where your role fits in this "more branding" frenzy? Check out your branding responsibilities based on your job:

Owner/developer

Corporate marketer

Regional manager

Onsite leasing agent

BRAND VOICE

Find your brand voice and flaunt it everywhere.

What's Your Brand Voice?

Serious? Playful? Mature? Young? Does it crack jokes every chance it gets? Get a pro to help you refine and shine that brand voice across all your content. When you paint your brand's image with your words, you start planting your brand in their minds. Finally, you'll be on their minds.

Your 2024 Vision Board

Remember those motivational posters from the 90s? Yeah, "Be the bridge" and all that? Ditch the clichés. Envision what your year could really look like. Picture the results you could achieve with a tad more effort AND your 2024 multifamily marketing budget.

On our vision board for you:

Websites

Custom or templates? Your call. But make them your own—stick to your colors, fonts, and brand voice.

Your website is your online turf; it's where prospects hunt for info about your community. Make it YOU—enticing, not off-putting.

Using templates isn't the end of the world. Just jazz 'em up with better branding. Ensure your colors pop and your fonts strut their stuff. Add more about your team or management to show your company's inside scoop.

Superior Copy

Step one: Gather those golden words. Step two: Use 'em!

Now that your brand voice is sorted, spin those community tales. Why you exist, what you offer, how you solve resident issues. Pro copywriting will make everything slicker.

VIDEO MARKETING

Videos = engagement gold on social media. According to LinkedIn, videos get shared 1200% more than text and images combined. Don't snooze on this trend! It's a 2024 multifamily marketing winner, set to skyrocket your Instagram and Facebook game!

As you create, remember:

1) Why are you making the video? (Got a point?)

2) How long should it be?

3) Have a plan—know your point, length, and content.

Make your video accessible, relatable, and crystal clear. That's the ticket to crafting a video strategy that reels in those leases.

Now that your 2024 multifamily marketing budget is locked and loaded, push for better (and more) branding. It's prime time to shine! Whatever you've got your sights on for 2024, make sure your multifamily brand is geared up and ready to rock it all.