The Rise of Gen Z and Millennials in Apartments: Appealing to Both Audiences
Gen Z and Millennials have more similarities than you might think when it comes to housing, and their footing in the apartment scene has staying power. Understanding the lifestyle positions and needs of both groups could help you benefit from this strong multifamily trend, and only takes answering a few simple questions. Why Are They Renting? It’s s ...
4 Ways Multifamily Industry Leaders Are Increasing Resident Retention
Competition in the multifamily market is heating up, and if you are not continually looking for ways to innovate, you might be falling behind. According to CBRE, multifamily construction will remain ...
Building a Better Multifamily Brand From the Ground Up Why is branding so important to business? The term “brand” has
What is multifamily PPC (pay per click)? How does it work? What is a conversion? Multifamily PPC is a very complex and often misunderstood component of a successful apartment marketing strategy.
I’m going to let you in on a little secret. Yes, a multifamily website can be expensive, but you don't always need to break the bank to have a beauti ...
When it comes to your content marketing campaign, the strategy seems straightforward enough. The implementation? Not so much. Everyone knows the first steps — deve ...
To use Pinterest or not to use Pinterest? That is a big question on many of our clients' minds. While yes, Pinterest can be a profitable social media platf ...
Resident experience … What a buzz word, right? It’s on everyone’s mind and everyone is talking about it. At least, the properties who care about resident retention are talking about it. < ...
Do you find yourself aimlessly scrolling for way too much time on Instagram without ever really stopping to absorb any of the content you’re seeing? If you ...
“Weapon” might sound a little medieval for multifamily, but when you look at the power of TikTok and the impact it can have on your lead generation, it feels like an appropriate descriptor. ...
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