Keep It In the Family: Leveraging Automation to Keep Residents in Your Ecosystem
Establishing ideal renewal rates begins the minute a new resident signs a lease, but the true renter relationship begins the moment they inquire about a community. That initial communication is critical to renewals because it typically sets the stage for whether or not a resident chooses to stay. Many apartment companies are leveraging automation within their leasi ...
Boosting Renewal Rates With Automation
The renter journey has evolved tremendously over the last few years, and while it has become more streamlined than ever before, it’s not without its complexities. With leads being generated from numerous platforms at all hours of the day, operators have little room for error or time to waste when it comes to resident communication and marketing practices. Prospecti ...
Proactively Moving Leads Through the Marketing Funnel
The multifamily marketing funnel entails multiple steps that can be summed up in three main stages: lead generation (awareness), sales process (consideration, intent and evaluation) and purchase (leasing an apartment home in a community). While it seems pretty straightforward, a number of operators take a more reactive approach in terms of communicating with prospective residents. However, leads could easily go ...
Modernizing Prospect Engagement Strategies With Automation
Engaging swiftly and frequently with prospects is one of the most important aspects of modern leasing. Renters these days have a need for immediacy. While leasing teams have a variety of prospect engagement strategies, many operators are looking to incorporate tactics that provide an immediate response to prospects and create a seamless and consistent line of communication without burdening leasing teams.
Helping Onsite Teams Thrive with Automation
Most modern consumers have expressed they’d like more of a personalized shopping experience. According to an
The Role of Automation in Centralized Leasing
It’s no secret the multifamily industry has been reluctant to embrace leasing automation in the past. As the industry was catapulted into a predominantly digital leasing environment due to a pandemic, technology advancements, thinner onsite teams and modern customer preferences, more and more operators are turning to automation tools to accelerate centralized leasing efforts. Automation within a ...
Automation - The Great Equalizer: Nurturing Every Lead for Increased Conversion
No two leads are identical. Some prospects need to move in a few weeks while others are looking to move in a few months. With leads pouring in from multiple online platforms everyday, sometimes tending to each one can be overwhelming for onsite teams. Thankfully, new automation integrations are not only fielding a high volume of leads, they’re helping to move each and every lead through the funnel more fluidly w ...
Human Interaction in Leasing Isn’t Dead – It’s Thriving with the Help of Automation
Apartment operators have been reluctant to embrace automation technologies in the past, fearing backlash from onsite teams. There is a common misconception that adopting automation would replace onsite members. The truth is, automation is not meant to replace human interaction – it’s designed to supplement it. New leasing technologies, like AI chatbots and lease conversion automation, are develop ...
Technology is Now Doing the Heavy Lifting in Leasing
Onsite associates have a full plate when it comes to their day-to-day duties, and nearly every associate has experienced the tedious, time-consuming tasks involved with the leasing process. But with a rapid influx of modern tech tools available for onsite associates, the leasing of today is more streamlined than ever before. Tech integrations are taking on the burden of fielding customer inquirie ...
Personalizing The Customer Journey
In today's world customers of any industry are being catered to on a more personal level than ever before – especially when it comes to the online shopping experience. As with anything that eases a customer's experience, that personalization is no longer a bonus, it’s now expected. Advancements in technology have been the biggest catalyst for this change in marketin ...
Automation has become a hot topic within multifamily. As its functionality has proven to be an asset to modern leasing strategies, its use is only going to ramp up. After all, automation technology simplifies and ma ...
It seems that technology is evolving minute by minute, and the multifamily industry has a front-row seat to these ever-changing advancements. This rapid accelerati ...
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