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How Personalization Fuels Renter Conversions for Multifamily Marketers

Over the years, I’ve found high-performing marketers share one trait: strong relationship-building skills — both one-on-one and at scale.   Relationships are core to multifamily. Without earning trust from prospective residents, multifamily marketers can’t be successful — and these days, that trust needs to happen quickly, and digitally.   

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