(Read Part 1 here) As we explored in the first installment, even though the peak leasing season is slowing down, there's still a consistent flow of renters searching for new homes, often in a crunch to find their next place. These renters are often more eager to find a place quickly. By keeping your marketing channels active, you can ensure your property is prepared to attract potential residents and meet occupancy demands. Here are a few more ar ...

Even though the peak leasing season is winding down, there's still a steady stream of renters looking for a new place. People move for various reasons throughout the year, such as job changes, lifestyle shifts, or simply the desire for a fresh start. These potential new residents are often more motivated to move and looking to find a place quickly. By continuing your marketing efforts, you can be sure your property is ready to capture these rente ...

When you hear the words "search engine," most people immediately think of Google. However, Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.Multifamily marketers are leveraging TikTok to showcase their properties creatively. From virtual tou ...

The apartment search process has morphed drastically, even over the last few years. It's not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their audience. Internet listing services (ILS) are still the primary tool for prospective renters to search for their next apartme ...