How To Audit Your Marketing Emails I firmly believe that the best way to improve a marketing function is to (a) understand what you are currently doing and (b) be aware of what others are doing. Sometimes, you don't have to be perfect at something, just better than the rest.We have audited thousands of emails over the years and here are the top four things you should pay attention to. Standing Out In A Crowded InBox And by crowd, we mean the INBO ...