Traditionally, marketing teams have grappled with securing a significant seat at the decision-making table due to the absence of comprehensive data-driven insights. The dynamic landscape of the multifamily industry, characterized by evolving resident preferences, market trends, and technology, demands a robust data-driven approach. Without it, marketing decisions are often based on intuition rather than empirical evidence, limiting the effectiven ...

 While the allure of customizability and control may be enticing, it is crucial to understand the potential drawbacks and long-term implications of pursuing a Do-It-Yourself (DIY) approach to Business Intelligence (BI). By understanding the hidden costs, decision-makers can make informed choices that maximize efficiency, minimize risks, and drive success in the multifamily industry's data-driven landscape. Focus on Development Costs Building ...

Our desire to change the budget season narrative stems from more than 25 years of multifamily budgeting experience and the ongoing pain that we hear across the industry when "that season" rolls around.You've heard us say it before, but it's time to break up with Excel. It's not an enterprise solution and put more simply, it's not a solution built for multifamily budgeting needs. So, while Excel may have been a stop-gap solution that "fit" your po ...

In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Dom Beveridge, Principle of 20for20, a multifamily industry resource that helps technology companies to reach customers and potential customers to make great technology decisions. Join us for a transparent look at Dom's process and methodology behind the 20for20 ...

A truly great rent forecast solution takes all known data from the current rent roll and applies appropriate assumptions to implement an expected value algorithm for each unit that can then aggregate up to any level of market or management hierarchy. Here are examples of what great inputs should be: Rent SeasonalityAnyone with experience in rental housing knows that rents do not grow steadily throughout the year. There are clear high, low and sho ...

 Our desire to change the budget season narrative stems from more than 25 years of multifamily budgeting experience and the ongoing pain that we hear across the industry when "that season" rolls around.You've heard us say it before, but it's time to break up with Excel. It's not an enterprise solution and put more simply, it's not a solution built for multifamily budgeting needs. So, while Excel may have been a stop-gap solution that "f ...

In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Jindou Lee, CEO & Co-Founder of HappyCo, a multifamily proptech company that develops software and service solutions to enable real-time property operations. Join us for a transparent look at how Jindou’s background in graphic design & real estate invest ...

In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Georgianna Oliver, CEO & Founder of Tour24, the award-winning platform that partners with multifamily operators to offer self-guided tours. Join us for a transparent look at how Georgianna uses AI to help clients add value within their communities, leasin ...

In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Lucas Haldeman, CEO & Founder of SmartRent, the leading provider of smart home and property operations solutions for the rental housing industry. Join us for a transparent look at Lucas' views on the similarities and differences between single-family hom ...

In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Carol Enoch, CEO & Founder of Enoch & Co, a multifamily real estate consulting firm,  providing asset strategy, asset management, and innovation implementation for owners, developers, and prop tech executives.  Join us for a transparent look at how Carol views ...

In this interview series, our CEO Donald Davidoff sits down with key industry leaders and disruptors to tell the stories of the people behind the performance. Today, we’re joined by Jennifer Staciokas, President of Western Wealth Communities and VP, People & Technology of Western Wealth Capital (WWC), a real estate investment system that strives for excellence at every point, and with every person involved. WWC has developed a proven system for i ...

If I had a dollar for every time someone in sales told me “I need more leads”, I would be living it up on a beach in the sun. Over the course of my marketing career, regardless of the industry I worked in, I have heard it all: We need more leads We need better leads We have too many leads What do you want me to do with these leads? Wait, what leads? It’s 2023, and by now I think we can all agree that a team approach to corporate go ...

The multifamily industry has been driven by an explosion in the number of real estate technology (RETech) solutions, each with its own set of data, some of which integrates well with other systems and some of which stays quite siloed. The key to good decision-making is a BI platform that can extract data from multiple systems of record (SOR), transform that data into a normalized model for the entire portfolio, and then load it into a single so ...