Imagine you go to an ice cream shop with an endless menu of flavors to choose from—chocolate, vanilla, strawberry, mint chocolate chip, and many more.Feeling overwhelmed by the menu options and the impatient crowd behind you, you panic and order the first option on the menu: Chocolate.Later, you're confused and unsatisfied as vanilla sounds more appealing.What just happened? This scenario is known as the paradox of choice.The paradox of choi ...
Video deserves a big hug.Video has received some hate over the years in multifamily.Some multifamily professionals call them unsexy. Some put them at the bottom of the to-do list. Some dismiss they'll ever have a place in multifamily leasing.But you don't. You know that video has the potential to engage renters and prospects. And that's why you're here.You know you'd like to scale your video output, but you're having diff ...
Last November, I told my team to grab their coats and head outside. I asked them to grab some leaves, throw them into the air, and flash their best smiles for the camera.I thought to myself: How can I make this video even better?Then, I instructed one of them to stand in the middle, cross his forearms, and give his best mean mug look to the camera.This video idea popped into my head while brainstorming ways to make an email stand out from all the ...
Have Halloween movie clips and memes filled up your Instagram feed too?Hocus Pocus. Halloweentown. Scream.They're all there, and you know what that means. People are in the holiday spirit.Not only are people consuming Starbucks's pumpkin spice latte, but they're also consuming Halloween content.And multifamily isn't one to sit back and just watch movie clips. You want to participate in the action and share your Halloween resident events, decorati ...
3 Holiday Contest Ideas to Engage Renters (+ Instagram Caption Templates)
The holiday decor is out, holiday desserts have filled the shelves, and holiday PTO is right around the corner. But, before you head out and enjoy your much-needed time off, you’ll want to leave your renters feeling joyful while they reside in your community this December. What’s one fun, simple way to do this? Social media contests. Below are 3 social media video contest ideas to make the holiday season a little brighter for your resi ...
What's In It For Me? How Leaders Can Help On-site Teams Adopt New Technology
There are over 64,000 apartment leasing agents according to Zippia. The same study says the average age of an employed apartment leasing agent is 47 years old. Whether your leasing agents are younger or older, many agents have the mindset: What’s in it fo ...
How Leasing Consultants Can Use Their Secret Skill to Advocate for Tools
As a leasing consultant, you are persuasive. Every day you’re convincing prospects and renters why your community is the best of the best. Yet, it can be hard to be persuasive day in and day out when you’re burnt out from the endless to-do’s. You can use that persuasive skill to sway your supervisor into seeing the need for technology solutions, but it requires a balance of education on your part and enabling on your supervisors part. ...
A Proud Renter: How Smooth This Year's Renewal Process Was (+ 3 Tips)
I've been a renter for many years now. I like to think I've been understanding (especially since I work in property technology) but at times, irritated with the renewal process. This is mainly for one reason: meeting in person to hash out the lease renewal agreement. In the past, it was challenging to find a time I wasn't in the office to hurry home and meet with a leasing agent and go over details/questions about the contract. Then, i ...
3 Tactics to Overcome Roadblocks With Your Video Strategy
You’ve been told countless times to use video, whether that’s a professional videographer, 3D video tours, or raw, pre-recorded videos. So, you’ve been experimenting and building out your video strategy – that’s great! But, what roadblocks are you running into with your video strategy? On the Renter Obsessed podcast, one listener asked Kristi Fickert, a multifamily marketer, to elaborate more on “obstacles multifamily runs into with distri ...
It might be cold outside in some parts of the country, but there is no reason for that to put a deep freeze on your resident engagement and leasing activities. However, it may require you to put more heat on that creative bone of yours! The ...
Your call-to-action (CTA) buttons are arguable one of the most important parts of your website, so they need to be eye-catching. It's something most marketers (including myself) take the time to craft because the end goal has to do with wanting a ...
Millennials and Generation Z, a bulk of renters today, have been getting smarter before making decisions online. Whether they are looking to purchase electronics, household items, cosmetics, or rent apartments, their online shopping behaviors are ...
Video interviewing is a recent component that’s been added across industries’ hiring processes to evaluate the candidates – professionally and personally. And, it’s saving hiring managers time!
All industries are increasingly embracing and investing in crisis management planning in case of emergencies (i.e. disasters, crimes, health issues, etc.). It can be hard for on-site teams to know what to do for residents during a crisis. It’s cha ...
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22 May
Multifamily News
- Mill Creek Announces Start of Preleasing at Modera Golden Triangle
- Michael Boyle Joins Greystone Real Estate Capital as Senior Vice President, Acquisitions & Institutional...
- Pretium Completes Acquisition of BH Management Services
- Multifamily Veteran JoAnn Blaylock Joins Birchstone Residential as President
- Move-Ins Now Available at Green Building-Rated Modera EaDo
