Google Adwords

Hi Everyone,

How do you know what your spending on Google Adwords is working?

I've been asked by our owners to create a report that justifies our spending towards Google Adwords and not sure if there is a direct way to verify traffic or lease to Google Adwords. This might be a question for the marketing team, but just curious how your company verifies the cost of Google Adwords and its value is validated.
Thanks!

Hi Beth! You really want to focus on the business metrics that matter most to your owners – what did you spend, what did they get out of that investment, and what could you do better next time?

I laid out the top metrics I would pull together to deliver this kind of report to your owners. You can grab that full list, along with the places where you can find each number, over here - How Do You Know Your Google Ads Are Working?

I hope this helps you out!

That blog post was phenomenal, Mike.