New Apartment Marketing Ideas (1% occupancy!)

Ok- so I have interview #3 with a management company here in Vegas on Tuesday- I am to meet with the property manager and two of the companies biggest people, at their brand new location.

I have not been hired yet, I MUST bring my A game, and so I'm trying to pre-think of some ideas for marketing as if I was already employed. (The part they liked most about my resume is that I was a marketing assistant for the base in Altus, OK- so my selling point for myself, would be to push what I know- social media... However, I haven't dealt with a new property before, so I'm here for help.)

They have 205 units and are only 1% occupied.

I need any/all ideas I can get!!

It's a section 42 property- first one in Henderson, NV in a long time!

I was a leasing consultant on a lease-up for a small LIHTC community in South Carolina. Below is what we did:

1. Offered move in concessions taking money off the 1st months rent. If they were late with their rent payment, they would lose the monthly concession (example: $500 off first month's rent is $41.67 per month over 12 months. They would have to pay $41.67 in addition to the late fee if they were late). We used a separate concession addendum when they signed their lease.

2. A drawing to be held when we reached 98% occupancy for one year's free rent.

Do you have a You Tube ad? These are really popular for apartment searches. Get prices on a professional video to be done.

3. A professionally decorated model. If they can't afford that, get someone you know with a flair for decorating and visit a furniture rental store to see what all you can get for 6 months. This really helped sell the apartments. Or, a fabulous mini model. Put a presentation book together using Pinterest photos of what you would like to do. Make sure you have a good idea of your target market. I wouldn't use French Country decor if I were in an urban area.

4. Put together a power point presentation for customers who are waiting to be seen to look at while they wait.

5. If you don't already have a lease-up theme, get one. Check Peachtree Products to see what they have and suggest using one. Print photos and put in a visual presentation. Check your competition to see what they are using so you don't duplicate.

Good Luck!

I am guessing you have already seen this, Kayla, but just in case you haven't, here are our 100 Apartment Marketing Ideas In 100 Hours 100 Apartment Marketing Ideas In 100 Hours

ANSWER YOUR LEADS!
TA DAAA!
I know, you were expecting something MUCH more dramatic...
But in this world of paying for leads, we e-shop for companies and it is amazing to me that e-leads still don't get answered! Often the ILS autoresponse is all you get! :blink:
So make answering leads effectively, and following up with them at least 3 times, your TOP marketing tool!

All great ideas. Since you are targeting Section 42, you may wan to suggested a direct mailer introducing your new community. Who can pass up the chance to pick a brand new apartment?