Regardless of the product being sold or service provided, every Industry has a "slow season." In retail, we all know the Holiday Season, starting after the infamous "Black Friday" (where retailers finally get out of the "red" negative accounting numbers and into the positive "black" cash flow numbers) starts the day after Thanksgiving and lasts until Christmas Eve.
In Apartment Management, most often the months with the most traffic begin to show a dramatic increase starting in May, peaking in July and August with a downward trend by the end of the year. November, December and January tend to be the "slowest" months seasonally, however, a lot can impact a "slow season" and make it a busy one. A lot has to do with the Property with regards to location, drive-by traffic, marketing efforts, if the Property is in a lease-up mode, etc.
In my personal experience, based on 2010-2011 Traffic Numbers, the percentage of total net traffic is as follows:
March 2010 - 9%
April 2010 - 9%
May 2010 - 13%
June 2010 - 12%
July 2010 - 11%
August 2010 - 11%
September 2010 - 8%
October 2010 - 7%
November 2010 - 9%
December 2010 - 5%
January 2011 - 3%
February 2011 - 3%
While May through August show the highest double-digit percent in total traffic, March, April and November hold strong at 9% each. These months boasted extensive marketing campaigns, new curb appeal signs, locator events and resident retention incentives.
I hope this helps!