NMHC and NAA Take On The Single Family Sector

Over the past few years, I have written about the need to stop laying down when it comes to competition with with single family . ( 2nd blog ) We need to have enough self esteem to see ourselves as viable competitors to single family homes, even better in many ways!

And now, in what hopefully will be part of a larger campaign, NMHC and NAA have created ads about " Rethinking the American Dream ". I am excited about the possibilities!

What do you think? Are these a good start?

Absolutely I agree Brent. We are now in a new market where renting is absolutely the cool thing to do. It is so awesome to see a campaign like this.