Can you share you social media guidelines or policies

Here is a good link showing some social media guidelines and policies that companies in various industries are using:

socialmediagovernance.com/policies.php?f=0

Does anyone have any social media policies or guidelines from the multifamily industry they'd like to share?

I anticipate that only very few companies have set policies right now. I worked with Pegasus Residential on theirs - I'll ask if they will share.

This is our guidline

Hamilton Park Apartments Facebook Guidelines
While we support the right of Hamilton Park Apartments Facebook fans to express themselves openly, as a host we have the responsibility to keep the conversation fair and decent. By joining the conversation you are agreeing to all the relevant conditions in the terms of service for Facebook and Hamilton Park Apartments Therefore we reserve the right to block fans and/or remove comments based on the following:

*Comments, links, images or videos that are inappropriate (i.e. obscene, profane or hateful in nature);

*Posts that attack, abuse or harass other community members;

*Threats on any person or organization or company;

*Spam, advertisements or posts that are unoriginal and/or off-topic;

*Copyrighted material;

*False comments or claims about Hamilton Park Apartments


This has helped in one case so far where a non-resident decided to comment terrible things on every post from the last two weeks. As far as I could tell she had the wrong apartment complex and was apparently upset about something.

Hope this helps!

-Nick

I'm currently helping to write a policy for social media. I've done the above research and would love to see how communities in property management wrote theirs. Brent, did Pegasus ever decide to share?

Anyone else have a policy in place to share?

As soon as I get one written, I will be sure to share it here and add to the file bank!

Thanks,

Tracey

PS- Trying again- logged in this time.

The best guideline for social media is not to operate by some strict set of rules. When you start thinking about social media not as another marketing channel, but rather as a casual way to interact with real people and hear what they think.

In fact, if you're doing anything that looks like push marketing on Facebook, Twitter, and other social channels, odds are that people will ignore you or dismiss what you're saying as a blatant advertisement.

Key point: it's not another line on your media plan, and requires you to be a real person on it, not a faceless brand.

J.C. Hart Social Media Policy

Thanks, Mark! It takes some work to make it short and sweet, but still cover all of the bases. You did just that in your policy.

Thanks so much for sharing !