Topic: :::LEASE UP QUESTION::: How do you put urgency to submit that app on the guest??

:::LEASE UP QUESTION::: How do you put urgency to submit that app on the guest?? We do a decent job already with things like $99 reduced fees for look and lease, but looking for other unique tactics. We are a luxury building. The homes really sell themselves. Just wanting to do even better!

Make sure you are really working with your customers to find the apartment that best fits all of their wants and needs. If you're doing that, although you may have a lot of apartments available, you don't have a lot of apartments that are perfect for each customer.

Scarcity drives, FOMO, and FOMO drives action. A few ways to tap into that: Highlight your existing leasing success; I.e. "Tours have already begun and spaces are filling up fast" creates a sense that they could miss out if they aren't quick.

If you have a ton of units or if it's obvious that you aren't going to fill up fast... you can do something similar with the available selection or inventory in a certain building filling up... We ran a campaign along the lines of "Apply today -- current inventory is at its largest now, and that won't last long..."

To that note you can also play into Limited Availability: for example, add a message on the site such as "Only a few apartments left in this building!"

Going further down the rabbit hole, campaigns and offers can be another way to create a sense of urgency if they are paired well with a hard end date. I.e. "Apply before 05/11/2024 and we'll cover your move-in costs" etc etc.

Lastly, add a sense of urgency in CTAs (call to action's) on your listings or website -- such as "Apply Now" or "Don't Miss Out - Apply Today!"

Hope this helps!