Just got this link for social media metrics across all sorts of social media sites. This is probably a bit more advanced than most of you need, because let's face it, most communities are not ready to venture beyond Facebook, Twitter, and MySpace. But beyond those two, which ones hit your target demographics best?
(MySpace showed a lower income average per user, which is expected, but it also trended a lot older than I thought it would - does that mean these metrics might be off? hmm....)