If staff morale is being affected by the current economy as it affects leasing, I would offer these thoughts:
1. Dr. Deming's business philosophy was instrumental for Japanese businesses (google "toyota" and "deming") after WWII and can be transformational for the property management business. Essentially, "workers" perform within systems derived from management. If one makes a list of the parts of the "system" that leasing staff have little or no impact on, it can seem endless: the mix of the property, the design of the units, the pricing scheme, the design of the property, the location of the property, the marketing plan for the property, the customer mix of the property, the application approvals of the property, the local economic conditions, the quality of competitors, the choice of capital improvements, and on and on.
2. Therefore, I emphasize to our leasing staff that they only can affect those aspects of the "system" that they have control over. It is at this juncture that we discuss getting back to the basics of leasing. How well are we following up on inquiries, what barriers are there to our ability to follow up on inquiries, are we performing well over the phone (name, number and appointment), etc.
3. Dr. Deming's famous 14 points for the transformation of management and the 7 deadly diseases can be found at deming.org and elsewhere online.
Rick Hevier
Richard Hevier
Richard S. Hevier
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