Using texts to follow up to prospects has continued its steady rise over the past two years.  In our 2017 Apartment Leasing Research Report (free download), one of the aspects we delved into was the prospect follow-up process, such as follow-up timelines, lead scoring, and follow-up methods.  Although phone and email follow-up continue to dominate follow-up strategies, texting has now grown to be used by 32% of responders:

Although less than half of apartment communities are using texting for follow-up, it does represent a 39% increase relative to two years ago, and appears to come at the expense of mailed follow-up strategies, which dropped by half to only 13% of responders. 

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