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Examining Lease Velocity as a Key Metric in Marketing Strategy

Brent Williams

2365 Hits

Apartment Marketing
Apr 18, 2023

Examining Lease Velocity as a Key Metric in Marketing Strategy

Apartment Marketing

Brent Williams

Tuesday, 18 April 2023

2365 Hits

Brent Williams recently sat down with Sarah Gencarella, VP of Marketing at Olympus Property, to hear their biggest lead gen strategies for their properties. In this interview, Sarah dives deep into lead velocity as a primary metric, cost per lease considerations, and how she takes data from different partners, like Zillow and their CRM, to get more granular with marketing dollars at the city and property levels.

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About the author

Brent Williams

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Brent Williams is Chief Insider of Multifamily Insiders, the largest social network in the world for multifamily professionals. His background includes both property management and supplier, and he writes on all facets of the multifamily industry, although his focus lies in resident retention.

Multifamily Blogs

Examining Lease Velocity as a Key Metric in Marketing Strategy

Examining Lease Velocity as a Key Metric in Marketing Strategy

About the author

Brent Williams

Achievements

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