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Examining Lease Velocity as a Key Metric in Marketing Strategy
Examining Lease Velocity as a Key Metric in Marketing Strategy
Brent Williams recently sat down with Sarah Gencarella, VP of Marketing at Olympus Property, to hear their biggest lead gen strategies for their properties. In this interview, Sarah dives deep into lead velocity as a primary metric, cost per lease considerations, and how she takes data from different partners, like Zillow and their CRM, to get more granular with marketing dollars at the city and property levels.
