Today we are looking at capturing leads. One of the biggest challenges properties face is that transition from marketing to leasing, where we are reaching prospects through our marketing, but then they slip through our fingers before we can move them to that next step in the leasing process. Many companies are automating as much as this process as possible. So this series is about looking at challenges that communities often face, and then talking with different property management companies to understand how they approach that problem and what supplier partners they used to overcome the challenge.

So today I’m talking with Mark Ainley, Partner at GC Realty & Development, to talk about how they tackled the marketing and leasing process to convert more leads, such as working with ShowMojo.

By the way, if you like this type of content where we talk with different property management pros, make sure to subscribe to our YouTube channel and click the bell icon!

How do we pick companies to talk to?