I recently came across this great webinar! Really thought there was some great take aways for us on the supplier side as well as PMC side with resident experience. 

Buying decisions are influenced by incidental touching. When a customer is touching something else while evaluating a product or service, they may be more inclined to purchase down the road.

Research suggests that when a customer touches an object or has a perceive sense of ownership they are more inclined to buy. "try before you buy, clothing, cars etc."

☕ If you have a warm cup of coffee in your hand you are more inclined to have a positive experience with strangers because the warm permeates the skin and forms our judgement. IE: Why retailers have warm cup of coffee... (Is this why we like to buy people coffee when we talk?)

Tactile touching, gives customers a sense of ownership, forming a connection.

⁉ Should we really get rid of paper? Should we shift to a package experience, unboxing experience.. the material, the feeling.

At an event, do you have a heavier weight of a business card? How are you standing out? What are you allowing your customers to touch at an event or what other sense are you taping into?

❓ Are we engaging in the best way? Is going digital really beneficial for us?

🖐 👂 👃 👀 👄 Anything you can do to give yourself an edge up, how do we do? By adding more to all of the buyers senses. The only way we perceive the world is through our 5 senses. So look to what you can do with 5 Senses.

Thinking about the 5 senses, I think about how we as an industry have moved to experiences with each other because it creates a feeling, creating a feeling is another sense we are tapping into with others at this opportunity. 

Check out and listen to the recording by Industry Dive - Multifamily Dive. A lot of great additional nuggets of information

https://resources.industrydive.com/the-power-of-holding-things#:~:text=According%20to%20neuroscience%2C%20tactile%20experiences,digital%20noise%20and%20sustain%20recall