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Prospects are Looking for an Apartment Hookup…Most of apartment searches begin online, just like a lot of dating pursuits. Hey, isn't apartments.com our multifamily industry's version of match.com? Our online prospect is searching for an apartment hookup, right? Meanwhile, we put ourselves out there hoping that the apartment prospect is searching for a "meaningful relationship" that will lead to a long-term commitment…at our community! Think like ...

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