The revenue management landscape is changing in multifamily. Property managers are tired of black box algorithms they can't explain to owners, but they don't have the time to be market experts, salespeople, customer success reps, and every other job expected of them, which is leading to a 50% or higher churn rate in the industry.But with major anti-trust lawsuits pending against some of the largest revenue management providers and their clients, ...
As the multifamily real estate industry adapts to rapid advancements in AI and residents' ever-changing needs, an effective revenue management strategy has never been more important. Large language models like ChatGPT are providing the opportunity to improve revenue management systems in ways we are just beginning to understand. In this post, I'll go into how LLMs work, some of their risks/drawbacks with respect to the real estate industry, and h ...