Centralization quickly became one of the biggest post-pandemic buzzwords in the multifamily industry, but explaining it can be a challenge. That's because it can mean different things to different organizations and can be implemented in a multitude of ways.According to Forbes, centralized leasing relates to "any effort to move away from individual property-based leasing and operational teams and centralize them in one or multiple regional locatio ...

A universal approach is tidy. It makes sense for things like bulk scheduling, distributing goods and for national coffee outlets that want your latte to taste the same in St. Louis as it does in Seattle. But when catering to the varying preferences within each generation of renters, the one-size-fits-all approach generally leaves something to be desired.For the first time in the apartment world, four distinct generations constitute a significant ...