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Heard someone joke recently about walking into a Ford dealership, and realizing most of the people working there drive a Toyota.

This had me thinking about Multifamily, and I'm curious what the breakdown is of people who provide rental services and who also use them.

Does it impact the policy decisions?

If you're also renting an apartment, maybe you have first-hand knowledge of what tenants need. Or maybe you're too close, and can't properly...
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Heard someone joke recently about walking into a Ford dealership, and realizing most of the people working there drive a Toyota.This had me thinking about Multifamily, and I'm curious what the breakdown is of people who provide rental services and who also use them.Does it impact the policy decisions? If you're also renting an apartment, maybe you have first-hand knowledge of what tenants need. Or maybe you're too close, and can't properly separate between tenant needs and asset owner priorities.If you're in a single-family home, you're removed enough that you can rationally prioritize the asset owner's goals. Or maybe, you'll struggle to understand the customers and identify which amenities are key to securing more leases.As someone who's been renting for the past 10+ years, I can rely on personal experience to identify what software tools to build to drive more leases. But maybe I'm too close to the action.Like all things in life, there are pros and cons to either approach. I would be happy to hear from the community on how they think a multifamily professional's decision on where to live impacts how they serve tenants.
Guest Insider Most of the buildings I've built had lease rates that are greater than my mortgage
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Guest Insider I think the majority of us need an apartment at some point and at various stages of our lives. Having lived at one does give you a different perspective on how the tech solutions work in reality, but then stepping away also helps to think outside the box on what other solutions may work. Especially when working on site then moving into a tech career. I started as a leasing specialist and worked my way up to property manager. I felt so dialed into the right way to do things and what solutions worked based, however I had a narrow vision as I wasn't in the know of the bigger picture and how things worked for other properties in different geographic regions. Once I moved into a tech role at the same company it really widen my eyes and allowed me to think through and implement other solutions to really help all communities run more efficiently and help onsite team members. Going a step further and working for a SAAS provider and seeing and learning how thousands of other clients owned and... Show more
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Donje Putnam I own, but let me tell ya- renting an apartment through your kids makes you realize the onsite team needs help with the tech and upper management needs to think cohesively and strategically about adding new stuff.
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With the holiday season upon us, we all know it's a time when multifamily property staff might be running lean due to well-deserved breaks and vacations. Yet, it's also when potential residents have extra free time and may be reaching out more frequently to inquire about properties.
Missed calls can...

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Guest Insider I build into my training and leadership crystal ball thinking, Managers should of been planning, evaluating and thinking about seasons before they actually happen. I.e. Eastern USA should have been testing furnace heat systems in October and engaging tenants on upcoming winterization. This lowers phone calls/emails, call backs.
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Georges Colbert Planning ahead for the seasons is great advice. It reminds me of the idiom, "Stay ready so you don't have to get ready." Thanks for sharing James!
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Max Ruso It would be interesting to hear some stories)
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