Cameron Cross's profile| Property Management | Resident Retention

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If you had 60 seconds to pitch your community to a prospective resident, what would you highlight first?

Guest Insider One thing I have learned in sales is the value that you create. I would pitch, ME! All communities share the same identical value, a home to feel safe and a comfortable place to create memories. The only difference is YOU. My services would be the benefits of of leasing in my community. My first sentence would be: Welcome to your community, how can I be of service to you today?

Cameron Cross I think you're definitely on to something here. What I love to tell sales teams when I talk to them for the first time is the reality is, sales is becoming more of a relationship-driven endeavor. Get to know your prospects - Meet them where they are.

Guest Insider You have heard this before the old Eskimo and Ice and how to sell it.

How would you sell Ice to an Eskimo? I know I can. How would you?

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Have you considered this route to alleviate some maintenance requests or are you concerned about potential risks involved with having residents handle basic maintenance issues on their own?

Cameron Cross

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