Katie Decker-Erickson's profile| Property Management | Resident Retention

Last week our Capitalizing on Color article focused on styling with brick exteriors. We have had some amazing results with recent exterior facade projects with brick over the last year! We'd love to hear your thoughts on brick.
Bonus points: if you have a brick exterior, share a photo with us! We'd...

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The time is here to be thinking about 2025 and the current market patterns and shifts within multifamily. Yesterday we discussed the current data and our forward thinking plans for next year. When thinking ahead for your communities what is top of mind for you?

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In today's market, safety is a top priority for tenants, making it a critical factor in attracting and retaining residents. We'd like to gather your insights about safety enhancements within your communities.

Guest Insider I ran a complex in the middle of gang territory and actually cleaned it up and kept it safe. I definitely made a reputation for myself, but gained respect and a created a tight community. I did it with a show of force. I hired deputies from the local substation, had cameras in pretty much every spot throughout the complex, utilizing my on-site camera operator for everything that was needed, and made sure everyone felt comfortable enough to watch each other's backs and contact me with anything that went on that threatened the safety of our homes. I did this all without a gate or fence. Instead of ignoring things or treating people like they were beneath me, I stepped up, made sure they knew I was there and I CARED. I made the residents care. The police saw what I was doing and stood beside me.
And I filled doors and retained residents. I gave people a reason to stay. It wasn't easy, but vigilance and heart are what matters most.
Get the cameras, hire real security, create a community... Show more

I ran a complex in the middle of gang territory and actually cleaned it up and kept it safe. I definitely made a reputation for myself, but gained respect and a created a tight community. I did it with a show of force. I hired deputies from the local substation, had cameras in pretty much every spot throughout the complex, utilizing my on-site camera operator for everything that was needed, and made sure everyone felt comfortable enough to watch each other's backs and contact me with anything that went on that threatened the safety of our homes. I did this all without a gate or fence. Instead of ignoring things or treating people like they were beneath me, I stepped up, made sure they knew I was there and I CARED. I made the residents care. The police saw what I was doing and stood beside me. 
And I filled doors and retained residents. I gave people a reason to stay. It wasn't easy, but vigilance and heart are what matters most. 
Get the cameras, hire real security, create a community watch, and show that you care.

Guest Insider Setting up an emergency plan for the community.

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Katie Decker-Erickson

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