Outreach Marketing is Valuable! You need to get up Off your seat and On your feet and Out of the office to visit neighborhood businesses, medium and large businesses. Keeping Track of your Outreach Marketing efforts is Easy with the Outreach Marketing Log! Contact Creative Apartment Marketing for an Outreach Marketing Plan.

TIFFNotes: This spreadsheet is a Great budgeting and money saving tool to prepare for make readies. Utilize this form to determine make ready needs for both vacant AND on notice to vacate apartments. You can then order supplies in bulk AND reduce loss to vacancy with the ability to turn apartments faster since you know what is needed in advance before the apartment becomes vacant. Steps to fill out the spreadsheet: 1 - Maintenance determines cost for each item. 2 - Maintenance walks each apartment scheduled for make ready with printed spreadsheet. 3 - Maintenance writes down the number of items needed for each apt. 4 - Maintenance hands the spreadsheet to the manager. 5 - Manager enters the quantity of items for each apt into individual apt spreadsheet. 6 - Spreadsheet then 'auto' calculates the cost for each apt with the total cost appearing at the bottom of the individual page. This information also populates the summary page for an at a glance total cost of make ready needs.

Sample welcome letter for new residents.

We all have amenities that we list in our advertisements and other collateral material. And we want to make sure that we mention them all to our customers. However, our presentation might sound as though we are selling our community and the ‘David Letterman’s’ Top 10 List! It’s difficult to rattle off every single amenity in our sales presentation, especially where time is of the essence for the customer who is calling or walking through the door. We also don't want our presentation to sound like a ‘canned’ script. We should never forget that each customer’s needs are different and it’s vital to determine what the customer wants. Differentiate what is most important to the customer and zoom in on those things during your telephone call or tour of the community. Focus on what is important to them - this is a key element during the sales process.

The most expensive item when measured in our busy world today is time. It’s priceless, yet one conclusion is pretty much the same: every potential customer that calls in to your leasing office needs to be enticed in a unique way so that he or she decides to pay a visit to your property and give up some of that precious time. Let’s face it: if a customer calls the property looking for an apartment, he or she is already interested. The difficult part is turning that call into a visit. Tips for success 1. Preparing for the call 2. The call 3. Getting the appointment 4. No show follow up

This policy is meant to be distributed to residents explaining how resident referrals are managed. For a internal policy meant for internal company use, see here: Sample INTERNAL Resident Referral Policy

This resource was provided as part of our "How to make your residents work for you – Resident Referral Ideas that work" webinar. Click to see the rest of the resources provided.

This policy is for internal use within the company on how resident referrals are managed. For a policy meant to be shared with residents, see here: Sample Resident Referral Policy For Distribution

This resource was provided as part of our "How to make your residents work for you – Resident Referral Ideas that work" webinar. Click to see the rest of the resources provided.

This resident referral form details the rules on which a resident can a non-cash incentive for referring a friend, and how much that incentive is.

This resource was provided as part of our "How to make your residents work for you – Resident Referral Ideas that work" webinar. Click to see the rest of the resources provided.

Related Resource: Resident Referral Form - Cash Distribution

This resident referral form details the rules on which a resident can get paid for referring a friend, and how much that payment is.

This resource was provided as part of our "How to make your residents work for you – Resident Referral Ideas that work" webinar. Click to see the rest of the resources provided.

Related Resource:  Resident Referral Form - Non-Cash Incentive

This resident referral flyer was one of several ideas shared at Stephanie Grave's webinar, "How to make your residents work for you – Resident Referral Ideas that work". Order the webinar to see all the resident referral tips!

You can see an example version of the flyer by clicking here:  "Help – I need some resident referral flyer ideas!".

Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: What type of mobile marketing are you doing, if any? The following are the responses – duplicate answers have been removed. 

The entire survey, with industry data on cost per lead, cost per lease, use of print versus online marketing, and other information can be found here: Apartment Marketing Survey

Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: What other effective marketing ideas have you tried or seen that people would want to know about? The following are the responses – duplicate answers have been removed. 

The entire survey, with industry data on cost per lead, cost per lease, use of print versus online marketing, and other information can be found here: Apartment Marketing Survey

Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: What has been your best marketing campaign so far in 2013, and why? The following are the responses – duplicate answers have been removed.

The entire survey, with industry data on cost per lead, cost per lease, use of print versus online marketing, and other information can be found here: Apartment Marketing Survey

Free whitepaper prepared by Donald Davidoff of D2 Demand Solutions.