The report highlights how apartment communities handle their online reputation, such as on ApartmentRatings.com, Yelp, and other review sites that seem to spring up every month!

If only rent collection was a simply process, where all residents pay on time without hassle.  Unfortunately, that is not the case, so we wanted to understand what communities are doing to inspire on-time rent payment, penalties for late payment, and all other facets of the rent payment process.  These survey results are intended to help apartment communities analyze their own rent payment processes.

Also, we want to thank RentMonitor and SatisFacts Research for sponsoring this survey.

Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: “What type of mobile marketing are you doing, if any?”  Below are the actual responses, only slightly edited for readability and some duplication.

The entire survey, with industry data on the average cost per lead, average cost per lease, growth and reduction in marketing spend, mobile marketing, social media marketing, and other key marketing trends can be purchased here:  Apartment Marketing Survey

Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: “What has been your best marketing campaign so far in 2012, and why?” Below are the actual responses, only slightly edited for readability and some duplication.

The entire survey, with industry data on the average cost per lead, average cost per lease, growth and reduction in marketing spend, mobile marketing, social media marketing, and other key marketing trends can be purchased here: Apartment Marketing Survey

These slides are only for attendees of the Craigslist Masters Class webinar.  If you would like to view them, please visit:  http://www.multifamilyinsiders.com/craigslist

This is a PDF form that can be downloaded from your website and then all of the applicant's information can be typed in before being printed, signed and delivered to your offices.

General market survey form for properties to use when conducting marketing surveys.

Cost of moving flyer to discourage residents from moving at the end of their lease

This flyer was shared by Milisa Crouch to help drive (positive hopefully) reviews on ApartmentRatings.com.

Provided by Donald Davidoff, this Strategic Marketing Plan was shared in conjunction with his Multifamily Insiders webinar.

Closing statements to lease more apartments.

This Questionnaire has been created to help you in the development of your product knowledge. It is essential that all leasing consultants know as much about your surrounding neighborhood and city as you do about your property. Especially when you are new to a community, one of the best ways to learn about your product is by uncovering these answers.

Use this Conventional Guest Card for all your new phone or walk in prospects. Relationship selling is what this Guest Card is doing for you. I believe spending a large time learning of what the client needs and wants, then you should have fewer objections at closing. The more you learn about your new prospects the better you can serve them. I don't know about you, but I think the GUEST CARD is the most powerful tool you can have as a Leasing Agent/Consultant. I don't call myself a Leasing Agent or Leasing Consultant, am a Sales Person or a Leasing Expert! You are welcome to Customize this form as you need. If you have any questions please write to me!

Excel worksheet to track phone calls and marketing sources.

Use this form to verify employment information for new prospects that are leasing at your community.

Steps to posting your vacant apartments on Craigslist

A telephone cheat sheet to assist when talking to prospective residents.

A self evaluation form to use after each telephone call to assess and improve telephone techniques.

Business leasing and marketing plan for an apartment community.